COE Coffee

A small-batch coffee roaster in Portland requested a visual identity to promote his local business. Personal interactions and conversations would be his primary marketing effort, so expressing his easygoing personality through the logo and brand would help him stand out after a brief meeting.

I created a logo that is distinguishable in a crowd and also reflects his sharp craftsmanship and attention to detail, which balance with his personable character.

Buy a bag here.


The client is a professional cyclist and trainer as well as a roaster, and is well known in the Portland cycling community. I wanted to capture that in the "O" of his name because many of his potential clients might recognize him for his cycling career before hearing about his coffee, and it could be a major connection to make.