DIGITAL, BRAND
Edge Mobile App
Microsoft enlisted Tectonic to create a mobile browsing app to be consistent in feel with the Edge desktop browser, but also experiment with the new Fluent design language. We started by decon-structing the desktop UX and translating it into a mobile solution. Next, we integrated the visual principles
of Fluent and established a visual system that was new and fresh, yet familiar. Depth, thickness, and symmetry of palpable materials informed the final proposed solution. Typographic simplicity and generous spacing allows the "acryllic" depth to shine and tell a heroic card story.